The Age of the Automobile
by admin - October 12th, 2017
By Emily Clemente
There were several events that brought about huge change during the 1950s, but there was one particular invention that had a profound effect on America. In Andrew J. Dunar’s book, America in the Fifties, he says, “It affected not only how Americans traveled, but also where they lived, where they shopped, where they ate, and how they spent their leisure time.” (Dunar 169) This brilliant creation was known as the automobile. In 1950 alone, there were 7,987,000 vehicles produced. The economy was generally driven by the automobile industry.
General Motors, Ford, and Chrysler were known as the three main car manufacturers during the 1950s. However, this changed in 1960 when foreign car manufacturers began to enter the United States and put their products on the market. In 1950, only a small percentage of the automobiles that were bought came from outside of the U.S. In 1950, there were only 300 Volkswagens bought. This is because Volkswagens were products of the Japanese. As a result of these products being created in Japan, they were typically viewed as cheap and flimsy by Americans. The typical car that Americans wanted had to be big and have a boxy shape. The prices of the different makes and models widely ranged. The most popular model was sold for approximately $1,800. This model was an 8-cylinder, 100-horsepower vehicle with a manual transmission. Other makes and models were sold for different prices, as they included different features. Fords and Chevys were typically sold for $1,329 while nicer cars, such as Cadillacs and Chryslers usually cost $4,959 and $5,384. Additional makes and models are listed on this website. Car sales absolutely rocketed as new changes emerged within the appearances of the different models.
The main manufacturers, General Motors, Ford, and Chrysler, continued to introduce new features that kept the industry booming. Dunar says, “In the first year of the fifties, sales reached 6.7 million, on their way to a peak of 7.6 million in 1955.” (Dunar 169) At the beginning of the decade, only 60 percent of American families owned an automobile; however, by the end of the decade, approximately 78 percent of families owned an automobile. Some of the later models from the 1950s became “classics.” This meant that these cars were featured in classic car shows. There were even some songs made about “classic” cars during the 1950s as well. Throughout the decade, the automobile industry continued to boom.
The automobile industry had impacts on several different factors. For example, it impacted where people traveled, where they shopped, and even where they ate. Dunar claims that, “The automobile affected American eating habits even more dramatically than its shopping patterns.” (Dunar 171) People were always on the go; therefore, they were looking for fast ways to get cheap food. Easy food was made accessible when drive-ins were more common. The McDonald brothers, Dick and Maurice, opened a popular restaurant known as McDonald’s. The automobile allowed individuals to get dinner and watch a movie without leaving their cars. The automobile industry boomed during the 1950s, changing the ways many Americans lived.
Works Cited
Dunar, Andrew J. America in the Fifties. Syracuse University Press, 2006.
“Cars in the 1950s.” RetroWaste, www.retrowaste.com/1950s/cars-in-the-1950s/.
“The Life in 50s: Cars.” The Life in 50s, the50sdays.blogspot.com/p/cars.html.