FYS The Fifties

The 1950’s became known as the decade of car culture because of the mass production of automobiles. The economy began to rise because of the demand of the new and improved cars. “…The automobile industry continued to prosper throughout the decade and, with it, ancillary industries” (Dunar 170). Not only was the automobile industry booming, but steel, plastic, and fabric companies also began to flourish. Over the course of World War II, cars became a staple in the American family and taking a joy ride without a particular destination became extremely popular. Cars became more of a luxury rather than getting people from point A to point B. The interstate act also helped with the demand for more cars and gas stations began to show up alongside of the highways.

Celebrities also contributed to the hype of cars during the 1950’s. For example, Elvis Presley made the 1955 Cadillac El Dorado a widely sought after car. The car was a pink convertible with an immense amount of chrome. During the course of the 1950’s chrome became a dominant feature. Bumpers, fenders, and hood ornaments were all made of chrome, while inside the car, window knobs, door handles, and dashboards were also made of chrome. One of the most defining features of the cars were the tail lights. The actual light was a bright red color and the taillight was made of chrome to resemble a fin or wing. They were quite flamboyant in their presentation of the car and became extremely popular because of that. This website displays many portraits of the styles and designs of the 1950’s car.

During the 1950’s many modifications were made to cars to enhance their luxury. Features such as cigarette lighters, tinted windows, map lights, air conditioning, and armrests were introduced into the car to ensure the driver was more comfortable while driving. Car safety also played a role in the features made. Wrap around windshields were introduced so that there was better visibility for the driver to see oncoming traffic. Another major feature that was added to the car was radio. Families could ride together on a joyride and listen to the radio instead of sitting in silence. With the major features that were added to the car, the 1950’s was a time period where the car industry ravished and the demand for new automobiles was very high.

— Kayla P.